VentureBeat Mar 7, 2013
by Devindra Hardawar

LifeStreet Media pays out more than $150M ad revenues to devs, powers 300M ad conversions

LifeStreet Media

Stealthy LifeStreet Media, which raised a large $66 million round last year, is eager to boast about the performance of its social and mobile advertising platform.

The company announced today that it has paid out more than $150 million to developers in ad revenues, after reaching the $100 million milestone last May. Additionally, LifeStreet says it has powered 300 million conversions for advertisers (app installs and other metrics), and it’s currently processing 70 billion transactions per month. The company expects to process more than 1 trillion transactions in 2013.

LifeStreet has been focusing on Facebook ads since 2009, and the company is proud to note that it’s only second to Facebook itself when it comes to app installs.

By early 2012, LifeStreet poured $25 million into its RevJet ad platform. The company describes RevJet as "the first technology to unleash Iterative High Velocity Testing (IHVT) capabilities on any digital revenue driver, ranging from visual objects such as ads and landing pages to logical objects such as trafficking decisions and revenue maximization algorithms."

San Carlos, Calif.-based LifeStreet Media has received funding from Nautic Partners, Exigent Ventures, angel investors, and its founders.