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Apple’s SKAdNetwork --
Are you ready for what’s next?
Take what’s left of the IDFA grace period and dedicate a small portion of your budget to run a campaign on the SKAdNetwork to learn how your internal systems, targeting, and mapping behave.
The world of app marketing is about to get a lot more complicated. Working with a partner that is experienced with probabilistic mobile ad attribution will give you a competitive edge when it comes to getting the most out of the new tracking and attribution framework but so will being prepared.