GameMakers Recap – IDFA Deprecation Scapegoat or Reality?
In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In
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In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In
As an app marketer, there’s only so much time in the day to keep track of all your growth campaigns and DSP partnerships. Odds are, you’re
Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more data compared to a decade ago. That’s because ten years
Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to
What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable way to boost IP revenue? How important is community to
At LifeStreet, many members of our team have been with the company for the better part of a decade. Individually and as a collective group, their
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