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Tabs with charts on how to drive ROAS.

It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending …

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At the heart of any sustainable business is knowing how much money you actually make with each client. When you launch a mobile app project, your hope is to sustain …

Mobile gaming image

There’s no doubt the economy is shifting and it’s affecting the mobile games market and the app economy as a whole. From studio shutdowns to employee layoffs, the mobile gaming …

DSP dashboard and a mobile phone

When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review of its capabilities and unique advantages. While some DSPs take a general approach to …

programmatic marketing platform

A few weeks ago we released our new programmatic marketing platform, Nero. We’ve completely re-engineered our DSP with a singular focus: to offer true bidding transparency. What is true bidding …

Model iteration Loop

Less than a year after the enforcement of ATT, Google has announced plans to extend its Privacy Sandbox to include apps on Android devices. While we don’t yet know the …

What new capabilities exist with advertising in the metaverse? What is the state of technology powering the metaverse, and how does it drive quality experience? How can advertisers successfully transition …

Many members of the LifeStreet team have been with the company for the better part of a decade. Individually and collectively as a group, their experience, knowledge, and personalities have …

2021 text with rewind icon in the zero

2021 was quite the year. Apple’s self-assertiveness was on full display, Meta and the metaverse became household names; and there were an unprecedented number of ad tech M&As. But for …

Two fingers touching. One hand is pink the other is purple

Ad tech has a reputation for being a forward-thinking industry, where the future comes at you fast. This image of the industry was put front and center in April of …