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The average user spends about 4 hours and 48 minutes per day on their smartphones, with 88% of this time within apps. Surprisingly, …

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Finding the right mix of channels and strategies to best optimize your ad spend is key when it comes to your marketing efforts. The average consumer engages with mobile devices …

Another year, another impactful MAU (Mobile Apps Unlocked)! Thank you to our partners, clients and friends who joined us in making MAU 2023 as impactful as it was. Along with …

In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In a recent episode for …

The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing …

At LifeStreet, we’ve been purchasing non-personalized traffic since the release of iOS10 back in 2016. Because many other demand-side-platforms and ad networks continued to rely on the IDFA (Identifier for …

Programmatic advertising has come a long way since the early days of “black box” programmatic buying. For some time now, “granular reporting” like the cost and environment in which programmatic …

It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending …

LifeStreet is among a growing group of networks, supply side players, advertisers, app publishers and technology partners who have joined CAAF (Coalition Against Ad Fraud). CAAF was founded to establish …

As a designer at LifeStreet, I create all types of ad creatives for our game app clients, including playables. Below, I write about playable ads, including what they are, their …