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LifeStreet becomes CAAF member

LifeStreet is among a growing group of networks, supply side players, advertisers, app publishers and technology partners who have joined CAAF (Coalition Against Ad Fraud). CAAF was founded to establish …

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iphone with apps balancing on Apple icon,

In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the previous year, and is projected to surpass $339 billion USD by 2023. But any …

Whether you are a new or long-standing LifeStreet partner, each and every campaign launch requires a training phase to get to a stage where we are hitting your ROAS goals. …

iphone inside the outline of a pumpkin

It’s that time of year again – the air feels cooler, the leaves turn crisp and the anticipation of back-to-back holidays looms around the corner. In the world of mobile …

Four different end card templates

This post was originally posted on App Growth Summit. Creative has always played an important role for user acquisition campaigns. But with limited access to the IDFA, increasing competition, and …

Data Warehouse

Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more data compared to a decade ago. That’s because ten years ago the amount of …

InMobi Q&A with LifeStreet. In-app advertising post-iOS 14.5

On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use the ATT framework to request a user’s permission …

The first 60 days of iOS 14.5

Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to change the past, we …

Device IPs and conversion thresholds

So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another change geared at protecting user privacy. Apple is …

The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App Tracking Transparency (ATT) framework now requires user permission …