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In an era characterized by swift digital transformations and economic shifts, many brands face the imminent challenge of maintaining sustainable growth. This, in turn, …

Blog

Nero is the first mobile DSP that makes it easy for marketers to determine which bidding strategy will have the greatest impact on their campaigns. Using the Nero platform, advertisers …

In today’s multitouch media landscape, a cross-channel marketing strategy that spans in-app and mobile web touchpoints is a great way to access new pockets of users. At LifeStreet, we’ve seen …

As an app marketer, there’s only so much time in the day to keep track of all your growth campaigns and DSP partnerships. Odds are, you’re working with multiple DSPs …

At the heart of any sustainable business is knowing how much money you actually make with each client. When you launch a mobile app project, your hope is to sustain …

There’s no doubt the economy is shifting and it’s affecting the mobile games market and the app economy as a whole. From studio shutdowns to employee layoffs, the mobile gaming …

When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review of its capabilities and unique advantages. While some DSPs take a general approach to …

A few weeks ago we released our new programmatic marketing platform, Nero. We’ve completely re-engineered our DSP with a singular focus: to offer true bidding transparency. What is true bidding …

Less than a year after the enforcement of ATT, Google has announced plans to extend its Privacy Sandbox to include apps on Android devices. While we don’t yet know the …

What new capabilities exist with advertising in the metaverse? What is the state of technology powering the metaverse, and how does it drive quality experience? How can advertisers successfully transition …