LifeStreet is among a growing group of networks, supply side players, advertisers, app publishers and technology partners who have joined CAAF (Coalition Against Ad Fraud). CAAF was founded to establish …
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In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the previous year, and is projected to surpass $339 billion USD by 2023. But any …
Whether you are a new or long-standing LifeStreet partner, each and every campaign launch requires a training phase to get to a stage where we are hitting your ROAS goals. …
It’s that time of year again – the air feels cooler, the leaves turn crisp and the anticipation of back-to-back holidays looms around the corner. In the world of mobile …
This post was originally posted on App Growth Summit. Creative has always played an important role for user acquisition campaigns. But with limited access to the IDFA, increasing competition, and …
Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more data compared to a decade ago. That’s because ten years ago the amount of …
On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use the ATT framework to request a user’s permission …
Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to change the past, we …
So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another change geared at protecting user privacy. Apple is …
The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App Tracking Transparency (ATT) framework now requires user permission …