In mobile advertising, advertisers have approximately 1.7 seconds to win the attention of a new player or customer. This makes the design and testing of eye-catching, engaging ads a critical …
Blog
Blog
There’s no doubt the economy is shifting and it’s affecting the mobile games market and the app economy as a whole. From studio shutdowns to employee layoffs, the mobile gaming …
When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review of its capabilities and unique advantages. While some DSPs take a general approach to …
A few weeks ago we released our new programmatic marketing platform, Nero. We’ve completely re-engineered our DSP with a singular focus: to offer true bidding transparency. What is true bidding …
Less than a year after the enforcement of ATT, Google has announced plans to extend its Privacy Sandbox to include apps on Android devices. While we don’t yet know the …
What new capabilities exist with advertising in the metaverse? What is the state of technology powering the metaverse, and how does it drive quality experience? How can advertisers successfully transition …
Many members of the LifeStreet team have been with the company for the better part of a decade. Individually and collectively as a group, their experience, knowledge, and personalities have …
2021 was quite the year. Apple’s self-assertiveness was on full display, Meta and the metaverse became household names; and there were an unprecedented number of ad tech M&As. But for …
Ad tech has a reputation for being a forward-thinking industry, where the future comes at you fast. This image of the industry was put front and center in April of …
In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the previous year, and is projected to surpass $339 billion USD by 2023. But any …