In mobile advertising, customized ads have long been an effective way for brands to discover, acquire, and retain new users. Most recently, generative AI …
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Many members of the LifeStreet team have been with the company for the better part of a decade. Individually and collectively as a group, their experience, knowledge, and personalities have …
2021 was quite the year. Apple’s self-assertiveness was on full display, Meta and the metaverse became household names; and there were an unprecedented number of ad tech M&As. But for …
Ad tech has a reputation for being a forward-thinking industry, where the future comes at you fast. This image of the industry was put front and center in April of …
In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the previous year, and is projected to surpass $339 billion USD by 2023. But any …
Whether you are a new or long-standing LifeStreet partner, each and every campaign launch requires a training phase to get to a stage where we are hitting your ROAS goals. …
It’s that time of year again – the air feels cooler, the leaves turn crisp and the anticipation of back-to-back holidays looms around the corner. In the world of mobile …
This post was originally posted on App Growth Summit. Creative has always played an important role for user acquisition campaigns. But with limited access to the IDFA, increasing competition, and …
Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more data compared to a decade ago. That’s because ten years ago the amount of …
On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use the ATT framework to request a user’s permission …