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As a long time player in the digital media space, Fluent has helped brands across a variety of industries launch, scale, and optimize successful …

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So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another change geared at protecting user privacy. Apple is …

The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App Tracking Transparency (ATT) framework now requires user permission …

The good news is that Apple finally delivered on its promise to enforce its App Tracking Transparency feature and the anticipation of when this day would come is finally over. …

At LifeStreet, many members of our team have been with the company for the better part of a decade. Individually and as a collective group, their experiences, knowledge, and personalities …

Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app marketers. And despite the fact that this rivalry has spanned more than a decade, …

We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to more effectively incorporate even more data into our models. This project has led to …

In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This version will require apps to receive tracking permission to use a device’s unique ad …

What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable way to boost IP revenue? How important is community to the success of a …

This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the elimination of user-level tracking as we know it. …