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In an era characterized by swift digital transformations and economic shifts, many brands face the imminent challenge of maintaining sustainable growth. This, in …

Blog

We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to more effectively incorporate even more data into our models. This project has led to …

In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This version will require apps to receive tracking permission to use a device’s unique ad …

What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable way to boost IP revenue? How important is community to the success of a …

This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the elimination of user-level tracking as we know it. …

I am delighted to announce that Levi Matkins, our VP of Business Operations, has been appointed as LifeStreet’s new CEO. After 15 years with the company, I’ll be stepping into …

The start of the New Year is never the clean break from the past in the same way that is tearing the last page from the calendar or effortlessly swiping …

At LifeStreet, many members of our team have been with the company for the better part of a decade. Individually and as a collective group, their experiences, knowledge, and personalities …

In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even programmatic campaigns — still require some amount of manual work from an account manager. …

Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games for MoPub’s final Programmatic Academy session. This expert panel of DSPs and performance marketers …