The rapid rise of Generative AI, driven by titans like ChatGPT from OpenAI, Bard from Google, Llama from Meta, and other large language models …
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What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable way to boost IP revenue? How important is community to the success of a …
This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the elimination of user-level tracking as we know it. …
I am delighted to announce that Levi Matkins, our VP of Business Operations, has been appointed as LifeStreet’s new CEO. After 15 years with the company, I’ll be stepping into …
The start of the New Year is never the clean break from the past in the same way that is tearing the last page from the calendar or effortlessly swiping …
At LifeStreet, many members of our team have been with the company for the better part of a decade. Individually and as a collective group, their experiences, knowledge, and personalities …
In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even programmatic campaigns — still require some amount of manual work from an account manager. …
Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games for MoPub’s final Programmatic Academy session. This expert panel of DSPs and performance marketers …
MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS 14 on bidding strategies, machine learning’s tie to advertiser performance, how to better track campaign …
Apple’s announcement that it will require explicit user consent for ad targeting on an app by app basis understandably unsettled the entire mobile advertising ecosystem. Amidst the scramble to find …