In mobile advertising, advertisers have approximately 1.7 seconds to win the attention of a new player or customer. This makes the design and testing of eye-catching, engaging ads a critical task for ROI-positive mobile marketing campaigns — especially as the … Read More
As a designer at LifeStreet, I create all types of ad creatives for our game app clients, including playables. Below, I write about playable ads, including what they are, their key advantages and how to create ones that convert high-quality … Read More
It’s that time of year again – the air feels cooler, the leaves turn crisp and the anticipation of back-to-back holidays looms around the corner. In the world of mobile advertising, that means we’re right back in the swing of … Read More
This post was originally posted on App Growth Summit. Creative has always played an important role for user acquisition campaigns. But with limited access to the IDFA, increasing competition, and decreasing attention spans, performance marketing increasingly relies on the right … Read More
The start of the New Year is never the clean break from the past in the same way that is tearing the last page from the calendar or effortlessly swiping the digital days away from view. Many things follow us … Read More
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