Q&A with Influence Mobile: The power of incentivized engagement

In the dynamic and competitive realm of mobile user engagement, Influence Mobile distinguishes itself by specializing in connecting brands with high-value customers through incentivized interactions. Through their flagship app Rewarded Play, they’re redefining how brands can forge meaningful connections with … Read More

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On the right side there is a life size phone and three people are switching out the title, image, and text. On the left side the title it says Nero Dynamic Creatives with a mega phone under the title.

Introducing: AI-powered dynamic in-app ads

In mobile advertising, customized ads have long been an effective way for brands to discover, acquire, and retain new users. Most recently, generative AI has unlocked tremendous efficiencies in the personalization of ad creatives and the scale at which content … Read More

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GameMakers Recap – IDFA Deprecation Scapegoat or Reality?

In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In a recent episode for GameMakers hosted by Lila Games CEO, Joseph Kim, experts Levi … Read More

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A hand holding a phone with maze game on the screen with icons surrounding around the phone such as volume, location, timer and battery.

Why contextual targeting is more than just context

The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing to innovate new ways to serve ads to users that … Read More

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Tabs with charts on how to drive ROAS.

How to drive ROAS in 2023

It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending habits to fit their financial needs. In 2023, mobile ad … Read More

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A/B testing

Find new growth opportunities with Nero’s A/B testing feature

Nero is the first mobile DSP that makes it easy for marketers to determine which bidding strategy will have the greatest impact on their campaigns. Using the Nero platform, advertisers can set up, test, and preview performance for an infinite … Read More

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