In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In a recent episode for GameMakers hosted by Lila Games CEO, Joseph Kim, experts Levi … Read More
The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing to innovate new ways to serve ads to users that … Read More
It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending habits to fit their financial needs. In 2023, mobile ad … Read More
Nero is the first mobile DSP that makes it easy for marketers to determine which bidding strategy will have the greatest impact on their campaigns. Using the Nero platform, advertisers can set up, test, and preview performance for an infinite … Read More
Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more data compared to a decade ago. That’s because ten years ago the amount of data used to predict an impression value was limited to … Read More
Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app marketers. And despite the fact that this rivalry has spanned more than a decade, there are so many factors to consider when comparing Android … Read More
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