In-App Advertising

Maximize Your Reach:
The Power of In-App Advertising

As smartphone usage dominates our daily interactions, in-app advertising (IAA) presents an unmatched opportunity for performance marketers to capture highly engaged audiences, drive substantial ROAS, and scale campaigns outside the conventional “walled gardens.” This infographic explores why IAA is not … Read More

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Blurbs Myths vs Facts. Hand holding phone with an Ad on the screen.

5 Myths about in-app advertising

The average user spends about 4 hours and 48 minutes per day on their smartphones, with 88% of this time within apps. Surprisingly, only 34 minutes (or 7.6% of time) is spent per day on Facebook and Instagram but these … Read More

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