post-IDFA world

The importance of working with a specialized DSP

With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex, mobile game engagement and playing session times are … Read More

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InMobi Q&A with LifeStreet. In-app advertising post-iOS 14.5

In-app advertising post-iOS 14.5

On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use the ATT framework to request a user’s permission to track them using the IDFA (Identifier for Advertisers). But … Read More

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The first 60 days of iOS 14.5

Webinar recap: The First 60 days of iOS 14.5 and how that impacts what you do next

Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to change the past, we can reevaluate the effectiveness of our past choices, consider the … Read More

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Device IPs and conversion thresholds

iOS 14 Office Hours Recap: Device IPs and conversion thresholds

So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another change geared at protecting user privacy. Apple is no longer sharing with ad networks and DSPs the device … Read More

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iOS 14 Office Hours Recap: Custom models, modeling techniques, and creative testing

The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App Tracking Transparency (ATT) framework now requires user permission to access their IDFA for advertising purposes, and if a … Read More

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Adoption rates, campaign mapping, and working with less data

iOS 14 Office Hours Recap: Adoption rates, campaign mapping, and working with less data

The good news is that Apple finally delivered on its promise to enforce its App Tracking Transparency feature and the anticipation of when this day would come is finally over. The bad news is navigating the technical requirements isn’t any … Read More

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