With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex, mobile game engagement and playing session times are … Read More
On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use the ATT framework to request a user’s permission to track them using the IDFA (Identifier for Advertisers). But … Read More
Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to change the past, we can reevaluate the effectiveness of our past choices, consider the … Read More
So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another change geared at protecting user privacy. Apple is no longer sharing with ad networks and DSPs the device … Read More
The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App Tracking Transparency (ATT) framework now requires user permission to access their IDFA for advertising purposes, and if a … Read More
The good news is that Apple finally delivered on its promise to enforce its App Tracking Transparency feature and the anticipation of when this day would come is finally over. The bad news is navigating the technical requirements isn’t any … Read More
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