GameMakers Recap – IDFA Deprecation Scapegoat or Reality?

In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In a recent episode for GameMakers hosted by Lila Games CEO, Joseph Kim, experts Levi … Read More

Featured Post
A hand holding a phone with maze game on the screen with icons surrounding around the phone such as volume, location, timer and battery.

Why contextual targeting is more than just context

The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing to innovate new ways to serve ads to users that … Read More

Featured Post

5 Things we’ve learned in 6 years working with non-personalized traffic

At LifeStreet, we’ve been purchasing non-personalized traffic since the release of iOS10 back in 2016. Because many other demand-side-platforms and ad networks continued to rely on the IDFA (Identifier for Advertisers) until Apple’s enforcement of ATT in April 2021, this … Read More

Featured Post
post-IDFA world

The importance of working with a specialized DSP

With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex, mobile game engagement and playing session times are … Read More

Featured Post
InMobi Q&A with LifeStreet. In-app advertising post-iOS 14.5

In-app advertising post-iOS 14.5

On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use the ATT framework to request a user’s permission to track them using the IDFA (Identifier for Advertisers). But … Read More

Featured Post
The first 60 days of iOS 14.5

Webinar recap: The First 60 days of iOS 14.5 and how that impacts what you do next

Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to change the past, we can reevaluate the effectiveness of our past choices, consider the … Read More

Featured Post