Mobile DSP

Desktop tabs floating in a transparent box surrounded by people looking at graphs with mobile advertising transparency information

Why transparency is the key to cost-effective mobile advertising in 2023

Programmatic advertising has come a long way since the early days of “black box” programmatic buying. For some time now, “granular reporting” like the cost and environment in which programmatic ads are shown has been table stakes for mobile marketers. … Read More

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Tabs with charts on how to drive ROAS.

How to drive ROAS in 2023

It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending habits to fit their financial needs. In 2023, mobile ad … Read More

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post-IDFA world

The importance of working with a specialized DSP

With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex, mobile game engagement and playing session times are … Read More

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Self-Serve or Managed Service

What’s right for your app: Self-Serve or Managed Service?

Programmatic advertising is not for the faint of heart. But, it’s still the most efficient, precise and scalable way to grow your app compared to manual media buying. From working with different dashboards to understanding multiple data reporting methodologies, managing … Read More

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SKAN 4.0

Everything game apps need to know about SKAN 4.0

Last month, Apple rolled out its much anticipated SKAdNetwork (SKAN) 4.0. The latest version of its privacy-based measurement framework contains key improvements that will help make SKAN more effective for all app marketers. In this blog, we cover the key … Read More

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It's important for an advertiser and DSP to have strong partnership.

How to Make the Most of your DSP Partnership

As an app marketer, there’s only so much time in the day to keep track of all your growth campaigns and DSP partnerships. Odds are, you’re working with multiple DSPs for your needs. How can you get the most out … Read More

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