Mobile DSP

Q&A with Influence Mobile: The power of incentivized engagement

In the dynamic and competitive realm of mobile user engagement, Influence Mobile distinguishes itself by specializing in connecting brands with high-value customers through incentivized interactions. Through their flagship app Rewarded Play, they’re redefining how brands can forge meaningful connections with … Read More

Featured Post

Best practices for successful app-to-web campaigns

In an era characterized by swift digital transformations and economic shifts, many brands face the imminent challenge of maintaining sustainable growth. This, in turn, has shifted business goals from a focus on growth to tangible profitability. With app-to-web campaigns, brands … Read More

Featured Post

Q&A with Fluent: The value of app-to-web campaigns

As a long time player in the digital media space, Fluent has helped brands across a variety of industries launch, scale, and optimize successful digital advertising campaigns. For some time now, we’ve worked with Fluent to help their clients find … Read More

Featured Post

GameMakers Recap – IDFA Deprecation Scapegoat or Reality?

In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In a recent episode for GameMakers hosted by Lila Games CEO, Joseph Kim, experts Levi … Read More

Featured Post
A hand holding a phone with maze game on the screen with icons surrounding around the phone such as volume, location, timer and battery.

Why contextual targeting is more than just context

The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing to innovate new ways to serve ads to users that … Read More

Featured Post

5 Things we’ve learned in 6 years working with non-personalized traffic

At LifeStreet, we’ve been purchasing non-personalized traffic since the release of iOS10 back in 2016. Because many other demand-side-platforms and ad networks continued to rely on the IDFA (Identifier for Advertisers) until Apple’s enforcement of ATT in April 2021, this … Read More

Featured Post