Non-personalized advertising

A hand holding a phone with maze game on the screen with icons surrounding around the phone such as volume, location, timer and battery.

Why contextual targeting is more than just context

The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing to innovate new ways to serve ads to users that … Read More

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Model iteration Loop

How machine learning boosts the power of non-personalized advertising

Less than a year after the enforcement of ATT, Google has announced plans to extend its Privacy Sandbox to include apps on Android devices. While we don’t yet know the details of how or exactly when Google will limit advertisers … Read More

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iphone with apps balancing on Apple icon,

Mobile advertising continues to hold steady despite Apple’s privacy changes

In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the previous year, and is projected to surpass $339 billion USD by 2023. But any excitement around the in-app ecosystem’s anticipated growth was quickly dampened … Read More

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3 reasons why we’ll survive the (near) death of IDFA

Apple’s announcement that it will require explicit user consent for ad targeting on an app by app basis understandably unsettled the entire mobile advertising ecosystem. Amidst the scramble to find alternative solutions in lieu of behavioral targeting, the last couple … Read More

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