Programmatic advertising is not for the faint of heart. But, it’s still the most efficient, precise and scalable way to grow your app compared to manual media buying. From working with different dashboards to understanding multiple data reporting methodologies, managing … Read More
Last month, Apple rolled out its much anticipated SKAdNetwork (SKAN) 4.0. The latest version of its privacy-based measurement framework contains key improvements that will help make SKAN more effective for all app marketers. In this blog, we cover the key … Read More
Nero is the first mobile DSP that makes it easy for marketers to determine which bidding strategy will have the greatest impact on their campaigns. Using the Nero platform, advertisers can set up, test, and preview performance for an infinite … Read More
In today’s multitouch media landscape, a cross-channel marketing strategy that spans in-app and mobile web touchpoints is a great way to access new pockets of users. At LifeStreet, we’ve seen much success with app-to-web conversion flows, especially following changes to … Read More
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