On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use

Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go

So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another

The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App

The good news is that Apple finally delivered on its promise to enforce its App Tracking Transparency feature and the anticipation of

Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app marketers. And despite the fact that

In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This version will require apps to receive

This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the

Apple’s announcement that it will require explicit user consent for ad targeting on an app by app basis understandably unsettled the entire

Control of personal data has become inextricably tied to user experience and perhaps nothing proves this more than Apple’s recent announcement that