Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go

This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the

We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to more effectively incorporate even more data

I am delighted to announce that Levi Matkins, our VP of Business Operations, has been appointed as LifeStreet’s new CEO. After 15

In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even programmatic campaigns — still require some

Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games for MoPub’s final Programmatic Academy session.

So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another

The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App

Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app marketers. And despite the fact that

Apple’s announcement that it will require explicit user consent for ad targeting on an app by app basis understandably unsettled the entire

Control of personal data has become inextricably tied to user experience and perhaps nothing proves this more than Apple’s recent announcement that