Optimize towards ROAS on non-personalized traffic
Hit your KPI benchmarks without the IDFA


Hit your KPI benchmarks without the IDFA
When we’ve applied our models to non-personalized traffic, our contextual targeting finds high quality, in-app inventory that meets or exceeds our advertisers KPI benchmarks. We’ve been purchasing non-personalized users since the release of iOS 10 in 2016 and have fine-tuned our machine learning model to deliver the best performance possible without the IDFA.
We now receive +30 new privacy-compliant parameters per exchange. This gives us even more data points to assemble probabilistic user profiles for targeting and campaign optimization.
Our proprietary playable metrics collect data on how users interact with ads — where they click, the number of interactions, user inactivity and more. These additional contextual signals feed our prediction models so that we can identify the creative elements most likely to engage a user and develop playables with those features.
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