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Be honest: when you’re investing in programmatic advertising, even instant gratification would be too long. Businesses not only want to see results from every dollar spent,
The reality of advertising is that sustained, accelerated growth is not always possible. Many brands can face challenges when trying to expand their user base after
In an era characterized by swift digital transformations and economic shifts, many brands face the imminent challenge of maintaining sustainable growth. This, in turn, has shifted
Finding the right mix of channels and strategies to best optimize your ad spend is key when it comes to your marketing efforts. The average consumer
At LifeStreet, we’ve been purchasing non-personalized traffic since the release of iOS10 back in 2016. Because many other demand-side-platforms and ad networks continued to rely on
It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as