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How he used strategic partnerships, user-generated content, and advanced measurement tools to drive success in financial services marketing. Disclaimer: The opinions represented here are those of
Insights on AI, customer lifetime value, and sustainable marketing strategies Disclaimer: The opinions represented here are those of the individual and do not necessarily represent those
In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In
As an app marketer, there’s only so much time in the day to keep track of all your growth campaigns and DSP partnerships. Odds are, you’re
Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more data compared to a decade ago. That’s because ten years
Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to