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Today, there are more than 6.93 billion smartphone users in the world with the average individual spending more than 4 hours and 48 minutes per day
The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and
Programmatic advertising has come a long way since the early days of “black box” programmatic buying. For some time now, “granular reporting” like the cost and
With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might
Programmatic advertising is not for the faint of heart. But, it’s still the most efficient, precise and scalable way to grow your app compared to manual
Last month, Apple rolled out its much anticipated SKAdNetwork (SKAN) 4.0. The latest version of its privacy-based measurement framework contains key improvements that will help make