60%
increase in revenue
35%
increase in conversions
82%
increase in volume with no change in CPA
Case Study – Lead acquisition company
60% Revenue Growth in 4 Days: How LifeStreet Helped a Leading Acquisition Platform Scale Without Sacrificing ROAS
Company Background
A leading performance marketing powerhouse with deep reach across finance, health, insurance, and other high-intent verticals delivers scalable, performance-driven outcomes for top brands. Its results are fueled by a platform that combines proprietary media, real-time targeting, and behavioral intelligence.
Results
LifeStreet moved fast to shift spend and scale volume at a critical moment. The Nero platform detected monetization lift in real time, enabling the team to act decisively and drive strong performance gains and sustained performance at scale.
Challenge
During a campaign blitz, the company integrated a fast-scaling advertiser with an aggressive budget into one of its top-performing monetization flows—creating a clear opportunity to maximize revenue from existing traffic.
But speed couldn’t come at the expense of stability. To ramp quickly without disrupting performance across other active campaigns, they needed a partner who could:
- Highest ROAS of all exchange partners
- Highest CTR
- 50% of conversions
- 50% of payers and highest payer rate
Solution
Powered by Nero, LifeStreet’s AI media buying platform, the LifeStreet customer success team quickly shifted budget to the areas performing best—driving stronger results where return on ad spend (ROAS) was highest.
With real-time insight into thousands of data points—including performance history, contextual signals, and behavioral trends—LifeStreet was able to immediately capitalize on the opportunity, using this intelligence to guide smarter, faster scaling over just four days.