Company – About Us
In 2009 LifeStreet started as an ad network for Facebook app developers with a simple mission: to help them maximize revenue by accessing demand for their ad inventory.
Over the next few years, user behavior shifted from web to mobile apps and we began experimenting with mobile-in-app ads. We were convinced that programmatic technology could also help mobile marketers increase ROAS but soon discovered that it was hard for them to find their app-specific audiences, publishers, and formats on existing programmatic marketplaces.
We saw this as an incredible opportunity and in 2015 decided to focus on solving the technical complexities preventing mobile app developers from taking full advantage of programmatic advertising.
Today, LifeStreet’s programmatic marketing platform is deeply trusted by app developers all over the world. By bringing together the right people, the right tools, and right technology, we are building programmatic solutions to help your app get discovered by your most valuable user.