The best ads spark a gut reaction: “I want that.”The worst? “Ugh, not this again.” Even the most brilliant creative gets stale if …
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How he used strategic partnerships, user-generated content, and advanced measurement tools to drive success in financial services marketing. Disclaimer: The opinions represented here are those of the individual and do …
We’ve been busy behind the scenes fine-tuning our models, teaming up with new partners, and doubling down on ID-free targeting — all to help you drive smarter, more effective campaigns. …
Artificial intelligence has the potential to be more than just another tool brands and agencies use in programmatic advertising. As the technology becomes more sophisticated, AI could become more like …
After getting married and having their first child, a young couple decides it’s time to get a larger vehicle. A sales professional gets a promotion that means she’ll be spending …
Insights on AI, customer lifetime value, and sustainable marketing strategies Disclaimer: The opinions represented here are those of the individual and do not necessarily represent those of their current or …
It’s easy to hit the pause button on a performance marketing campaign. Maybe a little too easy. Everybody wants to see return on ad spend (ROAS), and when it doesn’t …
As we head into 2025, DSPs are prioritizing flexibility, quality, and transparency in supply from ad exchanges. This includes offering exclusive inventory, seamless integrations, and new, innovative ad formats. By …
The global economic fluctuations we’ve experienced over the past few years have forced many people to make difficult financial decisions. This includes how to meet everyday needs like groceries and …
Be honest: when you’re investing in programmatic advertising, even instant gratification would be too long. Businesses not only want to see results from every dollar spent, they ideally want to …