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In the dynamic and competitive realm of mobile user engagement, Influence Mobile distinguishes itself by specializing in connecting brands with high-value customers through incentivized …

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In an era characterized by swift digital transformations and economic shifts, many brands face the imminent challenge of maintaining sustainable growth. This, in turn, has shifted business goals from a …

In mobile advertising, customized ads have long been an effective way for brands to discover, acquire, and retain new users. Most recently, generative AI has unlocked tremendous efficiencies in the …

The rapid rise of Generative AI, driven by titans like ChatGPT from OpenAI, Bard from Google, Llama from Meta, and other large language models (LLMs), has undeniably become a force …

As a long time player in the digital media space, Fluent has helped brands across a variety of industries launch, scale, and optimize successful digital advertising campaigns. For some time …

In mobile advertising, advertisers have approximately 1.7 seconds to win the attention of a new player or customer. This makes the design and testing of eye-catching, engaging ads a critical …

Finding the right mix of channels and strategies to best optimize your ad spend is key when it comes to your marketing efforts. The average consumer engages with mobile devices …

Another year, another impactful MAU (Mobile Apps Unlocked)! Thank you to our partners, clients and friends who joined us in making MAU 2023 as impactful as it was. Along with …

In the ever-evolving realm of mobile gaming, one recent change has sparked a flurry of discussions, debates, and blame games: the deprecation of the IDFA. In a recent episode for …

The global contextual advertising market is set to reach $335.1 billion by 2026 and for good reason. With data privacy restrictions changing advertising on desktop and mobile, advertisers are racing …