
Meet Nero. A mobile-first demand-side platform for true bidding transparency.
A few weeks ago we released our new programmatic marketing platform, Nero. We’ve completely re-engineered our
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A few weeks ago we released our new programmatic marketing platform, Nero. We’ve completely re-engineered our
Less than a year after the enforcement of ATT, Google has announced plans to extend its
What new capabilities exist with advertising in the metaverse? What is the state of technology powering
Many members of the LifeStreet team have been with the company for the better part of
2021 was quite the year. Apple’s self-assertiveness was on full display, Meta and the metaverse became
Ad tech has a reputation for being a forward-thinking industry, where the future comes at you
In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the
Whether you are a new or long-standing LifeStreet partner, each and every campaign launch requires a
It’s that time of year again – the air feels cooler, the leaves turn crisp and
This post was originally posted on App Growth Summit. Creative has always played an important role
Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more
On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which
Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I
So long, device IP. It was nice knowing you. A couple of weeks ago Apple released
The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would
The good news is that Apple finally delivered on its promise to enforce its App Tracking
At LifeStreet, many members of our team have been with the company for the better part
Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app
We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to
In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This
What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable
This past June when Apple announced that it will require apps to ask permission to access
I am delighted to announce that Levi Matkins, our VP of Business Operations, has been appointed
The start of the New Year is never the clean break from the past in the
At LifeStreet, many members of our team have been with the company for the better part
In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even
Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games
MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS
Apple’s announcement that it will require explicit user consent for ad targeting on an app by
Control of personal data has become inextricably tied to user experience and perhaps nothing proves this
The trend towards increased privacy is nothing new. Regulatory measures such as the General Data Protection
What are some of the major factors when choosing a DSP? What misconceptions do marketers have
By now, most of us are well into some form of quarantine, and there’s been a
As the COVID-19 pandemic continues to impact communities across the globe, I wanted to reach out
The European app market is poised for tremendous growth over the next three years. A report
2009. President Barack Obama took the oath of office, the Yankees won the World Series, Adele
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