The importance of working with a specialized DSP
December 7, 2022
With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth
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There’s no doubt the economy is shifting and it’s affecting the mobile games market and the
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When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review
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Less than a year after the enforcement of ATT, Google has announced plans to extend its
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LifeStreet Legend: Christina Nicholas, Director, Publisher Platform
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Many members of the LifeStreet team have been with the company for the better part of
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In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the
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Whether you are a new or long-standing LifeStreet partner, each and every campaign launch requires a
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On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which
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Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I
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The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would
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At LifeStreet, many members of our team have been with the company for the better part
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In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This
Mobile Game Masters:
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This past June when Apple announced that it will require apps to ask permission to access
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In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even
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Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games
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September 17, 2020
MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS
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Apple’s announcement that it will require explicit user consent for ad targeting on an app by
iOS 14 FAQs
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Control of personal data has become inextricably tied to user experience and perhaps nothing proves this
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As the COVID-19 pandemic continues to impact communities across the globe, I wanted to reach out
Welcome Stef Adamczyk, our new Head of EMEA
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The European app market is poised for tremendous growth over the next three years. A report
10 Years in the making: A brief history of LifeStreet’s Journey
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2009. President Barack Obama took the oath of office, the Yankees won the World Series, Adele