Less than a year after the enforcement of ATT, Google has announced plans to extend its

Many members of the LifeStreet team have been with the company for the better part of

2021 was quite the year. Apple’s self-assertiveness was on full display, Meta and the metaverse became

Ad tech has a reputation for being a forward-thinking industry, where the future comes at you

In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the

Whether you are a new or long-standing LifeStreet partner, each and every campaign launch requires a

It’s that time of year again – the air feels cooler, the leaves turn crisp and

This post was originally posted on App Growth Summit. Creative has always played an important role

Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more

On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which

Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I

So long, device IP. It was nice knowing you. A couple of weeks ago Apple released

The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would

The good news is that Apple finally delivered on its promise to enforce its App Tracking

At LifeStreet, many members of our team have been with the company for the better part

Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app

We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to

In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This

What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable

This past June when Apple announced that it will require apps to ask permission to access

I am delighted to announce that Levi Matkins, our VP of Business Operations, has been appointed

The start of the New Year is never the clean break from the past in the

At LifeStreet, many members of our team have been with the company for the better part

In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even

Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games

MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS

Apple’s announcement that it will require explicit user consent for ad targeting on an app by

Control of personal data has become inextricably tied to user experience and perhaps nothing proves this

The trend towards increased privacy is nothing new. Regulatory measures such as the General Data Protection

What are some of the major factors when choosing a DSP? What misconceptions do marketers have

By now, most of us are well into some form of quarantine, and there’s been a

As the COVID-19 pandemic continues to impact communities across the globe, I wanted to reach out

The European app market is poised for tremendous growth over the next three years. A report

2009. President Barack Obama took the oath of office, the Yankees won the World Series, Adele