How to drive ROAS in 2023
January 2023
It’s a new year and a new day in the mobile economy. In 2022, rising costs
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LifeStreet joins the
Coalition Against Ad Fraud
January 2023
LifeStreet is among a growing group of networks, supply side players, advertisers, app publishers and technology
Seven steps to creating a winning playable
December 2022
As a designer at LifeStreet, I create all types of ad creatives for our game app
The importance of working with a specialized DSP
December 2022
With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth
What’s right for your app: Self-Serve or Managed Service?
November 2022
Programmatic advertising is not for the faint of heart. But, it’s still the most efficient, precise
Everything game apps need to know about SKAN 4.0
November 2022
Last month, Apple rolled out its much anticipated SKAdNetwork (SKAN) 4.0. The latest version of its
Find new growth opportunities with Nero’s A/B testing feature
October 2022
Nero is the first mobile DSP that makes it easy for marketers to determine which bidding
How App-to-Web Can Boost Your Brand’s Growth
October 2022
In today’s multitouch media landscape, a cross-channel marketing strategy that spans in-app and mobile web touchpoints
How to Make the Most of your DSP Partnership
September 2022
As an app marketer, there’s only so much time in the day to keep track of
#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet
August 2022
At the heart of any sustainable business is knowing how much money you actually make with
Mobile Gaming is Recession-Proof
August 2022
There’s no doubt the economy is shifting and it’s affecting the mobile games market and the
What to look for in a mobile DSP
August 2022
When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review
Meet Nero. A mobile-first demand-side platform for true bidding transparency.
June 2022
A few weeks ago we released our new programmatic marketing platform, Nero. We’ve completely re-engineered our
How machine learning boosts the power of non-personalized advertising
May 2022
Less than a year after the enforcement of ATT, Google has announced plans to extend its
Ads In The Metaverse: What To Expect
May 2022
What new capabilities exist with advertising in the metaverse? What is the state of technology powering
LifeStreet Legend: Christina Nicholas, Director, Publisher Platform
Years at LifeStreet: 12
March 2022
Many members of the LifeStreet team have been with the company for the better part of
2021 Year in review
January 2022
2021 was quite the year. Apple’s self-assertiveness was on full display, Meta and the metaverse became
Independent ad tech firms can help future-proof your business
December 2021
Ad tech has a reputation for being a forward-thinking industry, where the future comes at you
Mobile advertising continues to hold steady despite Apple’s privacy changes
December 2021
In 2020, mobile advertising spending reached $223 billion USD worldwide. A 17 percent increase over the
What to expect when launching a new campaign with LifeStreet
December 2021
Whether you are a new or long-standing LifeStreet partner, each and every campaign launch requires a
Seasons are the reason to get creative
October 2021
It’s that time of year again – the air feels cooler, the leaves turn crisp and
5 Tips for testing end card templates
September 2021
This post was originally posted on App Growth Summit. Creative has always played an important role
Performance marketing is only as strong as your data platform
September 2021
Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more
In-app advertising post-iOS 14.5
August 2021
On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which
Webinar recap: The First 60 days of iOS 14.5 and how that impacts what you do next
July 2021
Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I
iOS 14 Office Hours Recap: Device IPs and conversion thresholds
June 2021
So long, device IP. It was nice knowing you. A couple of weeks ago Apple released
iOS 14 Office Hours Recap: Custom models, modeling techniques, and creative testing
May 2021
The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would
iOS 14 Office Hours Recap: Adoption rates, campaign mapping, and working with less data
May 2021
The good news is that Apple finally delivered on its promise to enforce its App Tracking
LifeStreet Legend: Andi Perez, Lead Designer, Graphic Design
Years at LifeStreet: 9
May 2021
At LifeStreet, many members of our team have been with the company for the better part
Why Android is worth your advertising dollars, now more than ever
April 2021
Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app
The economics of modeling: More, bigger, faster.
March 2021
We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to
iOS 14.5 adoption will be fast and fierce
March 2021
In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This
Mobile Game Masters:
Ask Me Anything (AMA)
March 2021
What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable
SKAdNetwork: Test while you still can
January 2021
This past June when Apple announced that it will require apps to ask permission to access
Announcing LifeStreet’s
new CEO
January 2021
I am delighted to announce that Levi Matkins, our VP of Business Operations, has been appointed
What 2020 creative trends
mean for 2021
December 2020
The start of the New Year is never the clean break from the past in the
LifeStreet Legend: Jessica Ionni, Senior Director, Account Management
Years at LifeStreet: 10
November 2020
At LifeStreet, many members of our team have been with the company for the better part
Have a safe flight: How rules-based optimization contributes to campaign success
October 2020
In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even
MoPub’s Programmatic Academy: How do you set up campaigns for success?
October 2020
Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games
Takeaways on the impacts of the iOS 14 IDFA changes, and more
September 2020
MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS
3 reasons why we’ll survive the (near) death of IDFA
September 2020
Apple’s announcement that it will require explicit user consent for ad targeting on an app by
iOS 14 FAQs
August 2020
Control of personal data has become inextricably tied to user experience and perhaps nothing proves this
Disruptive Innovation: iOS 14
August 2020
The trend towards increased privacy is nothing new. Regulatory measures such as the General Data Protection
MoPub’s Programmatic Summer School Evaluation: Programmatic do’s & don’ts
June 2020
What are some of the major factors when choosing a DSP? What misconceptions do marketers have
Covid-19’s impact on the mobile games programmatic advertising world
May 2020
By now, most of us are well into some form of quarantine, and there’s been a
Message from LifeStreet regarding COVID-19
March 2020
As the COVID-19 pandemic continues to impact communities across the globe, I wanted to reach out
10 Years in the making: A brief history of LifeStreet’s Journey
October 2019
2009. President Barack Obama took the oath of office, the Yankees won the World Series, Adele