At LifeStreet, many members of our team have been with the company for the better part of a decade. Individually and as a collective group, their

In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even programmatic campaigns — still require some amount of manual work

Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games for MoPub’s final Programmatic Academy session. This expert panel of

Apple’s announcement that it will require explicit user consent for ad targeting on an app by app basis understandably unsettled the entire mobile advertising ecosystem. Amidst

MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS 14 on bidding strategies, machine learning’s tie to advertiser performance, how

Control of personal data has become inextricably tied to user experience and perhaps nothing proves this more than Apple’s recent announcement that iOS 14 apps will

The trend towards increased privacy is nothing new. Regulatory measures such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CPPA), the

What are some of the major factors when choosing a DSP? What misconceptions do marketers have about DSPs and programmatic buying? What are different options and

By now, most of us are well into some form of quarantine, and there’s been a lot written about Covid-19’s impact on the world’s health as

As the COVID-19 pandemic continues to impact communities across the globe, I wanted to reach out to our customers and partners directly.  We hope that you

The European app market is poised for tremendous growth over the next three years. A report by Sensor Tower predicts that by 2022 user spending in

2009. President Barack Obama took the oath of office, the Yankees won the World Series, Adele took home the Grammy for best new artist, and Apple