Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app marketers. And despite the fact that this rivalry has spanned

We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to more effectively incorporate even more data into our models. This

In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This version will require apps to receive tracking permission to use

What does the mobile gaming industry look like after IDFA is gone? Are sales a sustainable way to boost IP revenue? How important is community to

This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the elimination of user-level tracking

I am delighted to announce that Levi Matkins, our VP of Business Operations, has been appointed as LifeStreet’s new CEO. After 15 years with the company,

The start of the New Year is never the clean break from the past in the same way that is tearing the last page from the

At LifeStreet, many members of our team have been with the company for the better part of a decade. Individually and as a collective group, their

In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even programmatic campaigns — still require some amount of manual work

Last week, our VP of Business Operations, Levi Matkins, joined Moloco, Kolibri Games and GSN Games for MoPub’s final Programmatic Academy session. This expert panel of

Apple’s announcement that it will require explicit user consent for ad targeting on an app by app basis understandably unsettled the entire mobile advertising ecosystem. Amidst

MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS 14 on bidding strategies, machine learning’s tie to advertiser performance, how

Control of personal data has become inextricably tied to user experience and perhaps nothing proves this more than Apple’s recent announcement that iOS 14 apps will

The trend towards increased privacy is nothing new. Regulatory measures such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CPPA), the

What are some of the major factors when choosing a DSP? What misconceptions do marketers have about DSPs and programmatic buying? What are different options and

By now, most of us are well into some form of quarantine, and there’s been a lot written about Covid-19’s impact on the world’s health as

As the COVID-19 pandemic continues to impact communities across the globe, I wanted to reach out to our customers and partners directly.  We hope that you

The European app market is poised for tremendous growth over the next three years. A report by Sensor Tower predicts that by 2022 user spending in

2009. President Barack Obama took the oath of office, the Yankees won the World Series, Adele took home the Grammy for best new artist, and Apple