It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending habits to fit their financial needs. In 2023, mobile ad … Read More
With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex, mobile game engagement and playing session times are … Read More
Last month, Apple rolled out its much anticipated SKAdNetwork (SKAN) 4.0. The latest version of its privacy-based measurement framework contains key improvements that will help make SKAN more effective for all app marketers. In this blog, we cover the key … Read More
Nero is the first mobile DSP that makes it easy for marketers to determine which bidding strategy will have the greatest impact on their campaigns. Using the Nero platform, advertisers can set up, test, and preview performance for an infinite … Read More
As an app marketer, there’s only so much time in the day to keep track of all your growth campaigns and DSP partnerships. Odds are, you’re working with multiple DSPs for your needs. How can you get the most out … Read More
When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review of its capabilities and unique advantages. While some DSPs take a general approach to in-app advertising, other DSPs — like LifeStreet — are more … Read More
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