Machine Learning

Tabs with charts on how to drive ROAS.

How to drive ROAS in 2023

It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending habits to fit their financial needs. In 2023, mobile ad … Read More

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post-IDFA world

The importance of working with a specialized DSP

With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex, mobile game engagement and playing session times are … Read More

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SKAN 4.0

Everything game apps need to know about SKAN 4.0

Last month, Apple rolled out its much anticipated SKAdNetwork (SKAN) 4.0. The latest version of its privacy-based measurement framework contains key improvements that will help make SKAN more effective for all app marketers. In this blog, we cover the key … Read More

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A/B testing

Find new growth opportunities with Nero’s A/B testing feature

Nero is the first mobile DSP that makes it easy for marketers to determine which bidding strategy will have the greatest impact on their campaigns. Using the Nero platform, advertisers can set up, test, and preview performance for an infinite … Read More

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It's important for an advertiser and DSP to have strong partnership.

How to Make the Most of your DSP Partnership

As an app marketer, there’s only so much time in the day to keep track of all your growth campaigns and DSP partnerships. Odds are, you’re working with multiple DSPs for your needs. How can you get the most out … Read More

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DSP dashboard and a mobile phone

What to look for in a mobile DSP

When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review of its capabilities and unique advantages. While some DSPs take a general approach to in-app advertising, other DSPs — like LifeStreet — are more … Read More

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