By combining your data with our custom deep learning models, we can predict each impression’s unique value to you. Optimize on any post-install KPI, including retention, purchase value, propensity to act, purchase and more.
A/B testing tools to execute your UA strategy
Nero is the first mobile DSP that can run infinite A/B performance tests to evaluate which bidding strategy performs best for your conversion goal. Preview the impact your optimization changes will have on ROAS so that you can confidently deliver against your performance goals.
Models built for a post-IDFA world
Our supercharged model production iterates and rapidly tests how new contextual parameters influence user acquisition touch points. We identify and leverage the signals outside of IDFA that have the greatest advantage when it comes to predicting how users will respond to your ad.
In-house creative expertise
Our in-house creative experts conceptualize, design, build and test thousands of customizable ads per month. We know what works when it comes to display, video and interactive playables. Because great ideas come from everywhere, if you have third-party ads, we’ll test them too and let you know what performs best for your target audience.