Solutions for
Mobile App Developers
Solutions for Mobile App Developers
More intelligent bidding
By combining your data with our custom deep learning models, we can predict each impression’s unique value to you. Optimize on any post-install KPI, including retention, purchase value, propensity to act, purchase and more.
A/B testing tools to
execute your UA strategy
Nero is the first mobile DSP that can run infinite A/B performance tests to evaluate which bidding strategy performs best for your conversion goal. Preview the impact your optimization changes will have on ROAS so that you can confidently deliver against your performance goals.
Models built for a post-IDFA world
Our supercharged model production iterates and rapidly tests how new contextual parameters influence user acquisition touch points. We identify and leverage the signals outside of IDFA that have the greatest advantage when it comes to predicting how users will respond to your ad.
