Built for in-app.
Engineered for performanace.

For years, in-app advertising catered almost exclusively to gaming publishers. But today, performance marketers across categories—from insurance to financial services—are unlocking massive returns with the right partner and technology.

Nero is LifeStreet’s AI-powered platform—built for performance marketers who want to grow faster, spend smarter and scale with confidence.

Why Nero, Why now?

Mobile users now spend an average of 5 hours a day in apps—and more than half of that time is outside the walled gardens of Meta, Google and Amazon. It’s where audiences are most engaged—and where performance marketers have the most to gain.

In-app ads convert 150% better than mobile web, and global in-app ad spend is projected to reach $995B by 2032, growing at a CAGR of 20.87%.

This isn’t a trend. It’s the future of performance.​

Winning in-app means more than just getting inventory. You need a solution that’s fast, flexible and built for scale.

Performance-at-scale starts with Nero.

Nero transforms massive volumes of in-app data into sharper decisions—driving leads, boosting revenue and scaling campaigns with clarity and control.
THE NERO STACK

One platform.
Three performance pillars.
All built to deliver.

Nero creates a performance feedback loop that learns and improves over time, guided by both intelligent signals and expert optimization.
Dive into the Stack

Predict

Smarter predictions. Maximum return.

Nero Predict makes every bid smarter and sharper—analyzing 1,000+ data points per request, from behavioral signals to contextual cues. It responds in under 100ms and processes up to 800,000 predictions per second—delivering real-time, data-driven decisions at scale.

Audiences

Deeper signals. Stronger segments.

Our proprietary DMP collects and organizes first-, second- and third-party data—including signals from more than 1.6 billion device IDs. By combining behavioral patterns, device attributes, and contextual cues, Nero Audiences powers precise segmentation and instant activation of high-value audience groups.

Analytics

Real-time clarity. Real-world impact.

Nero Analytics puts you in control. With 1,500+ ways to slice your performance data—by campaign, creative, format, selle, and more—you get a complete view of what’s working and where to optimize.

Track what matters most. Nero captures over 200 key metrics—including CTR, CVR, ROAS, and payer rate—helping you uncover opportunities, fix inefficiencies and double down on top performers.

Predict

Smarter predictions. Maximum return.

Nero Predict makes every bid smarter and sharper—analyzing 1,000+ data points per request, from behavioral signals to contextual cues. It responds in under 100ms and processes up to 800,000 predictions per second—delivering real-time, data-driven decisions at scale.

Audiences

Deeper signals. Stronger segments.

Our proprietary DMP collects and organizes first-, second- and third-party data—including signals from more than 1.6 billion device IDs. By combining behavioral patterns, device attributes, and contextual cues, Nero Audiences powers precise segmentation and instant activation of high-value audience groups.

Analytics

Real-time clarity. Real-world impact.

Nero Analytics puts you in control. With 1,500+ ways to slice your performance data—by campaign, creative, format, selle, and more—you get a complete view of what’s working and where to optimize.

Track what matters most. Nero captures over 200 key metrics—including CTR, CVR, ROAS, and payer rate—helping you uncover opportunities, fix inefficiencies and double down on top performers.

Predict

Smarter predictions. Maximum return.

Nero Predict makes every bid smarter and sharper—analyzing 1,000+ data points per request, from behavioral signals to contextual cues. It responds in under 100ms and processes up to 800,000 predictions per second—delivering real-time, data-driven decisions at scale.

Audiences

Deeper signals. Stronger segments.

Our proprietary DMP collects and organizes first-, second- and third-party data—including signals from more than 1.6 billion device IDs. By combining behavioral patterns, device attributes, and contextual cues, Nero Audiences powers precise segmentation and instant activation of high-value audience groups.

Analytics

Real-time clarity. Real-world impact.

Nero Analytics puts you in control. With 1,500+ ways to slice your performance data—by campaign, creative, format, selle, and more—you get a complete view of what’s working and where to optimize.

Track what matters most. Nero captures over 200 key metrics—including CTR, CVR, ROAS, and payer rate—helping you uncover opportunities, fix inefficiencies and double down on top performers.

No Black Boxes

Transparency is baked in.

From bid strategy to budget allocation, Nero shows you what’s driving performance—and why. Built-in A/B testing tools let you experiment on a small share of traffic, uncover data-backed insights, and quickly scale what works.

Built-In Fraud Protection

Your brand. Your budget. Protected from the start.

Every Nero partner—exchanges, MMPs and more—is vetted for strong fraud protocols. Internally, we layer automated rules, real-time alerts and manual reviews to block suspicious supply and flag anomalies. And, VPN traffic is globally blocked to reduce risk from anonymous or spoofed sources.


Together, these safeguards keep your spend clean, your data reliable, and your campaigns running with confidence.

The
LifeStreet 
Advantage

Mobile app usage is projected to surpass 6 trillion hours by 2028—a 34% increase in just five years.

With Nero, you don’t just keep up. You get ahead. Smarter bidding. Sharper audiences. Real-time clarity.

No black boxes. No wasted spend.
Just the tools and transparency you need to grow with confidence in today’s mobile-first world.

Get Started