At LifeStreet, we’re always refining our platform to make it as effective and performance-driven as possible. As part of that commitment, we’re excited to share the latest improvements to Nero, our media buying platform. These updates are designed to help our partners get even more value out of their campaigns by improving efficiency, enhancing personalization, and driving higher returns. Here’s a breakdown of Nero’s latest updates and how they will enhance our clients’ campaign performance.
Enhanced Decisioning Algorithms to Increase ROAS
Copilot, the Nero platform’s rules-based optimization tool, can now make quick dynamic bid adjustments in response to real-time data faster and with less data than before. Leveraging data from previous performance results, the platform automatically increases bids for impressions most likely to convert while reducing bids for less impactful opportunities.
This update has already shown promising results — early campaign performance shows a 10-15% increase in ROAS when our dynamic bidding feature is activated compared to manually optimized campaigns.
Faster Campaign Optimization with Nero Analytics
We’ve standardized how we view goal attainment across campaigns in Nero Analytics. By normalizing the percentage of goal attainment across partners’ campaigns, we have enabled a bird’s-eye view that allows us to identify outliers and general supply performance trends.
These insights allow for quicker, more informed decisions about what’s working and what needs adjusting, so that we can optimize and adjust campaign strategies even faster than before.
Dynamic Personalization for a Better User Experience
Nero’s machine learning (ML) system can now dynamically select the most relevant ads to serve across various audience segments. Previously, Nero Dynamic Creatives only allowed for the dynamic selection of creative elements—such as headlines, images, and CTAs—for ad personalization. Now, Nero’s ML system can also dynamically select the most relevant overall creative concept for different audience segments.
This enhanced personalization ensures that the right message is delivered to the right audience at the right time, resulting in better engagement and, ultimately, stronger campaign performance.
Looking Ahead: More to Come with Nero
From enhanced decisioning algorithms to dynamic personalization, Nero’s latest features are designed to help performance marketers hit their growth goals and take their in-app marketing to the next level.
To learn more about how Nero can help your brand reach its acquisition goals, reach out to us today.