We’ve been busy behind the scenes fine-tuning our models, teaming up with new partners, and doubling down on ID-free targeting — all to help you drive smarter, more effective campaigns. Here’s what’s new.

Enhanced models drive higher conversion rates:

Our AI-powered Value Prediction Models (VPMs) estimate long-term user revenue based on each advertiser’s monetization strategy. By experimenting with advanced modeling platforms and new model configurations, we’ve refined our VPMs to better predict the value of every impression. The result? More accurate predictions — and real impact: up to a 186% increase in conversion rates and a 24% lift in ROAS.

Boost campaign results with greater audience reach:

Different exchanges offer unique user bases, demographics, and behavioral data, giving advertisers broader reach, better pricing, and improved optimization. That’s why we’ve partnered with Adjoe and Appodeal. Adjoe specializes in premium gaming and rewarded ad environments, while Appodeal provides diverse ad formats for optimal engagement. Both exchanges uphold IAB standards with app-ads.txt and sellers.json, ensuring brand safety, transparency, and fraud prevention.

Deliver personalized content without user IDs:

With mobile privacy changes limiting ID-based tracking, LifeStreet is leveraging IP audience segmentation to drive smarter in-app campaigns. By using location and behavioral insights, we help advertisers boost engagement and improve efficiency. This privacy-friendly approach ensures your ad spend works harder—reaching the right users, in the right places, at the right time.

To learn more or get started with Nero, you can drop us a line here.