As we head into 2025, DSPs are prioritizing flexibility, quality, and transparency in supply from ad exchanges. This includes offering exclusive inventory, seamless integrations, and new, innovative ad formats. By meeting these demands, exchanges can help DSPs drive better results and efficiency in campaigns.

Exchanges must prioritize these needs to build stronger partnerships with DSPs and ultimately provide more value to advertisers. By aligning on these priorities, both sides can unlock better outcomes in the rapidly evolving ad landscape.

For a more in-depth look at what DSPs want in terms of supply priorities, check out adjoe’s full article, with insights from industry experts at Kayzen, RevX, TaurusX and LifeStreet.