18%
decrease in CPR
30%
increase in media margin
on Android and iOS
34%
increase in number
of payers
Case Study – (Growth Marketing Agency)
LifeStreet helps growth marketing agency boost advertisers' media margin by 30%
Company Background
A full-service growth marketing agency matches brands with the right online marketing channel to help them attract and acquire new leads.
Results
Challenge
Our client had relied heavily on a few digital marketing channels to drive traffic to their proprietary sites which promoted a variety of lead generation-related offers. As each brand in their portfolio grew, it became more challenging to find new customers and untapped audiences. Looking to jumpstart their lead acquisition efforts, the company decided to expand their digital footprint into mobile. But with the majority of mobile ad dollars transacted programmatically, and the majority of mobile screen time spent in-app, our client sought a strategic marketing partner who could help them navigate the nuances of in-app media buying.
Solution
LifeStreet’s in-app advertising solution allowed the client to engage its customer base across a new channel – mobile apps. Nero, LifeStreet’s mobile marketing platform, was used to learn which leads, inventory sources, and price points were delivering the desired outcome. With this information, Nero’s custom models were able to predict how likely a mobile app impression would share similar properties with the advertiser’s most valuable users and effectively bid the right price across all major ad networks and exchanges.
Our dedicated customer success team was then able to optimize each campaign against a range of ROAS goals and mobile web-based events such as a new customer registration, subscription sign-up, email submissions and more.
LifeStreet’s in-app expertise generated qualified leads and sustained growth over six months. Pleased with the results, the client increased 5X their lead-generation offers with LifeStreet.