136%
lift in Day 1 ROAS
89%
lift in Day 7 ROAS
115X
increase in conversions
Scaling Rewarded Play: Influence Mobile’s 115X Growth with LifeStreet
Company Background
Influence Mobile, the team behind Rewarded Play, rewards users with gift cards for discovering and engaging with new mobile games. As a performance-driven business, they rely on one thing: ROI-positive user acquisition at scale.
Results
By working closely to analyze campaign performance and identify optimization gaps, Influence Mobile and LifeStreet were able to drive transformative results. As budgets increased, performance improved in tandem—proving that scale doesn’t have to come at the cost of efficiency.
28X
Increase in daily spend
9
consecutive month of hitting or exceeding ROAS target
Challenge
In 2024, Influence Mobile set out to find a more effective and economical way to scale its play-to-earn user acquisition efforts. The team needed a fast, strategic shift—one that would support significant increases to daily spend while maintaining strong ROAS.
Solution
Influence Mobile turned to LifeStreet, their go-to partner for over four years. That trusted relationship made it easy to move fast—testing new strategies, reallocating spend, and adapting quickly. The key move: shifting budget away from underperforming legacy exchanges and into high-performing in-app supply through Nero, LifeStreet’s AI-powered media buying platform.
The result? Stability—and the foundation for consistent, scalable growth.
"LifeStreet has been one of our top DSP partners for both spend and performance. This partnership has been a key driver of our campaign success and a vital part of our growth strategy."