120%
ROAS on day one
48%
Decrease in CPR
618%
Increase in conversions
Case Study – Marketing Services Company
LifeStreet hits day 1 ROAS goals for marketer’s first in-app campaign
Company Background
A data-driven performance marketing company specializing in lead acquisition, uses proprietary technology designed to connect users with relevant digital sweepstakes and rewards offers.
Results
Challenge
The company needed a new marketing strategy that would allow them to expand their consumer audience. Taking inspiration from their competitors’ success with in-app advertising (IAA), they wanted to venture beyond traditional web-based tactics. However, navigating programmatic media buying as a newcomer to IAA posed an additional challenge. The company needed a partner capable of quickly meeting their aggressive day one return on ad spend (ROAS) targets.
Solution
Recognizing LifeStreet’s strong track record in leveraging in-app advertising to find new customers, the agency decided to launch its first in-app campaign. The goal was to quickly maximize ROI and establish a foundation for scalable growth.
LifeStreet deployed proprietary models tailored specifically to the client’s 120% Day 1 ROAS goal. These models observed which combination of behavioral and contextual data points were attributed to those users most likely to take the desired action after seeing an ad. After the ML models learned which users were most likely to interact with the ad, LifeStreet’s customer success team monitored and adjusted bidding strategies in real time by analyzing performance metrics across different cities, zip codes, and states, to target geographic areas with the highest engagement and conversion rates.
The Nero platform’s real-time optimizations were critical to scaling the campaign, resulting in a 30x budget increase over 12 months and demonstrating LifeStreet’s ability to help the agency capitalize on the benefits of IAA.