225%
Increase in conversions
230%
Decrease in CPR
130%
ROAS on day one
Case Study – Omnichannel
LifeStreet drives 225% increase in conversions for omnichannel marketing company with IAA
Company Background
An omnichannel performance marketing company drives measurable outcomes for numerous global brands through its unique media network, proprietary first-party data, and advanced AI technology.
Results
Challenge
An omnichannel marketing company provides a digital product that assists users in discovering benefit programs, budgeting tools, and information on various federal grant opportunities. By answering a few quick questions, users can be matched to relevant programs and offers.
Initially, the company’s digital marketing efforts were concentrated on traditional online channels. However, to support their growing user base, they recognized the need to advertise where their target audience was increasingly spending time — in-app. To achieve this, the company partnered with LifeStreet to expand their media mix and launch their first in-app acquisition campaign.
Solution
Nero, LifeStreet’s AI-powered media buying platform, collected data to understand how various factors influenced user engagement and conversions. Using this data, bidding models were continuously optimized and as a result, LifeStreet consistently hit or exceeded the company’s daily and monthly ROAS targets.
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First-party data. Using the company’s revenue data, our machine learning models identified patterns in the shared attributes of their most valuable customers. This enabled us to make more accurate predictions about the return on ad spend (ROAS) an impression would generate if an ad is served.
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Zip code targeting. The company provided a list of zip codes with a high concentration of their target audience. By connecting bid request zip codes to demographic and census data, advertising dollars were spent on qualified prospects whose characteristics matched the advertiser’s desired audience.
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Creative testing. Ad copy and creatives were repeatedly tested and refined to deliver the most effective messaging and visuals, keeping the target audience engaged and converting.
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UX. Based on previous campaign insights, we advised the company on which landing page elements to test to effectively optimize their user flow.
LifeStreet’s comprehensive performance-driven advertising strategy, incorporated proven best practices to ensure the campaign had the best chance of hitting 100% ROAS on day one.