LifeStreet strategically launched a high-impact campaign for the company by leveraging a dynamic CPM buying model and making strategic adjustments based on observed performance data.

A key driver of the campaign’s success was the sharing of revenue data which allowed LifeStreet to develop sophisticated custom models which identified users most likely to convert and become valuable payers. As the campaign progressed, the accuracy of these models improved, allowing LifeStreet to precisely target high-value users, ultimately enhancing conversion rates and driving significant campaign growth.

At the same time, LifeStreet’s Customer Success Team actively monitored key metrics and fine-tuned various elements of the campaign—such as bid amounts, targeting criteria, ad placements, and creative content. As a result, LifeStreet quickly hit the company’s goals and began running more campaigns for offers like credit card finders and credit score evaluations. Advanced modeling and focused optimizations allowed the engagement platform to quickly achieve significant growth shortly after partnering with LifeStreet.