9X
Increase in daily spend
130%
Day 7 ROAS
50%
Drop in CPIs
Case Study – Rewarded Gaming Company
Rewarded Gaming Platform thrives using LifeStreet's AI amid ad network changes
Company Background
Winning most mobile games earns you little more than bragging rights, using this Rewarded Gaming Platform’s app, you can get valuable gift cards while discovering your next favorite game. For brands, this provides an innovative and effective way to gather feedback, boost engagement, and drive higher retention rates.
Results
Challenge
When success depends on being able to profitably acquire high value users at scale, what do you do when your biggest traffic source decides to effectively block your ability to buy profitably? That’s the position this Rewarded Gaming Company found themselves in recently.
The company had relied on a major ad network to run in-app campaigns using rewarded video, display, and playable formats. However, their partner made policy changes that restricted all play-to-earn apps from directly optimizing to ROAS. These changes crippled their ability to run ROI positive campaigns, which drastically reduced their ability to spend. With their biggest source of inventory no longer viable, they had to reassess supply partners and quickly reallocate budgets to meet their user acquisition targets.
Solution
To tackle these challenges, they teamed up with LifeStreet and took advantage of the Nero Platform’s ML-powered predictive models and creative solutions. This partnership allowed them to continue utilizing valuable first-party data to optimize its campaigns. Combined with Nero Dynamic Creatives, LifeStreet’s AI creative tool, this Rewarded Gaming Platform significantly improved its conversion rate, while maintaining strong down-funnel performance. This was achieved by massively scaling content creation with generative AI to address secondary challenges like ad fatigue and limited creative variety.
Nero Dynamic Creatives analyzes data from tens of millions of impressions to predict the most effective creative combinations for driving target events. It dynamically personalizes ad experiences, ensuring each creative variant is highly relevant to the app environment. As a result, Nero’s ML-driven optimization has led to higher engagement, improved ROAS, and more effective targeting, allowing them to continue to spend its ad dollars efficiently, even as the inventory landscape changed.