In-app advertising post-iOS 14.5
August 2021
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On April 26, 2021, Apple’s App Tracking Transparency (ATT) feature was released with iOS 14.5 which meant that all apps must use the ATT framework to
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The Programmatic Marketing Platform
Author: Samantha Freeny, Director, Product
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iOS 14 Office Hours Recap: Device IPs and conversion thresholds
June 2021
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So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another change geared at protecting
iOS 14 Office Hours Recap: Custom models, modeling techniques, and creative testing
May 2021
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The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App Tracking Transparency (ATT) framework
iOS 14 Office Hours Recap: Adoption rates, campaign mapping, and working with less data
May 2021
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The good news is that Apple finally delivered on its promise to enforce its App Tracking Transparency feature and the anticipation of when this day would
iOS 14.5 adoption will be fast and fierce
March 2021
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In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This version will require apps to receive tracking permission to use
SKAdNetwork: Test while you still can
January 2021
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This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the elimination of user-level tracking