LifeStreet’s AI-powered performance marketing platform makes it easy to drive scalable results for your clients. Whether your agency specializes in lead generation, brand marketing, or customer acquisition, our mobile DSP delivers dynamic creative optimization and real-time analytics to help you engage high-intent customers and scale campaigns efficiently.
The performance marketing landscape is transforming as agencies seek new ways to reach and engage high-intent users. Here’s how top-performing marketers leverage mobile advertising for innovation and growth:
Consumers now spend the majority of their digital time on mobile devices — an essential consideration for performance marketers. With 88% of mobile time spent in-app, agencies also need strategies that align with user behavior to maximize engagement and conversion rates. The takeaway: Mobile is a must; in-app is an absolute necessity.
Mobile also comes with challenges: increasing competition, rising acquisition costs, and restrictions from major platforms like Google and Meta. In fact, experts continue to predict these incumbents will face disruption from rising competitors. In the face of these complexities, performance marketers rely on mobile DSPs to drive cost-effective growth at scale.
In today’s competitive landscape, AI is no longer optional — it’s make-or-break. AI-powered platforms like LifeStreet’s Nero optimize bidding, targeting, and creative strategies in real time, ensuring agencies stay ahead of the curve. By leveraging AI tools, agencies can predict and adapt to consumer behaviors, driving measurable improvements in campaign performance.
In the past few years, major platforms have responded to the emergence of new privacy regulations by limiting targeting. App-to-web has emerged as a powerful alternative for performance marketers. This strategy lets agencies drive users from in-app environments to mobile web pages and maintain greater control of the customer journey.
Find out why performance marketing agencies partner with LifeStreet for in-app advertising
In-app advertising delivers unmatched interaction rates, helping brands achieve 150% higher conversion rates compared to mobile web. With 10 billion daily impressions across 600,000 apps, LifeStreet ensures your campaigns reach engaged users, turning attention into action.
Traditional digital channels are oversaturated, making it harder to achieve meaningful results. LifeStreet provides a cost-effective alternative, giving your campaigns access to premium in-app placements that drive better visibility, engagement, and conversions.
LifeStreet leverages 200 different audience attributes to fine-tune your mobile marketing strategy and drive more of the right users to your mobile web page. We use real-time data points to inform and enhance ad delivery for maximum ROI.
LifeStreet’s AI-powered Nero platform continually refines bidding, targeting, and creative elements in real time. These tools ensure that your campaigns adapt dynamically to performance trends, keeping ad spend efficient while improving key metrics like ROAS, CPA, and conversion rates.
Data-driven decision-making is essential for performance marketers. LifeStreet offers full-funnel tracking, giving you complete transparency into campaign performance. Measure success with advanced reporting on impression share, conversion paths, and audience insights to refine strategies.
Performance marketing success requires a true partnership. LifeStreet provides dedicated customer success managers who work closely with your team to uncover new growth opportunities. With proactive insights and hands-on support, we ensure seamless execution and continuous improvement.
Performance marketing at scale with LifeStreet
Reaching the right audience at the right time is crucial for performance marketers. LifeStreet’s advanced signal-based approach ensures your campaigns connect with high-intent users by leveraging zip code data, lookalike modeling, and IP-based signals. By analyzing first-, second-, and third-party data, we help agencies maximize efficiency and drive higher engagement rates. With access to hyper-relevant in-app inventory, your ads reach consumers in the moments when they’re most likely to convert.
Standing out in a crowded digital landscape requires compelling ad creatives. LifeStreet’s AI-powered Nero platform optimizes your creative assets in real time to maximize performance. Here’s how it works: Our dynamic creative testing tools continuously analyze engagement trends and adjust messaging, visuals, and calls-to-action accordingly. By leveraging playable and interactive ad formats, we help agencies capture attention and drive meaningful consumer interactions.
Success isn’t just about technology — it’s about strategy and execution. LifeStreet’s customer success managers act as an extension of your team, aligning campaigns with your KPIs and optimizing strategies for cost-efficient growth. From refining bids to implementing fraud prevention, our hands-on approach ensures continuous improvement and long-term success.
Increase in ROAS
LifeStreet helped Fluent, a lead generation agency, scale mobile campaigns. Within a few weeks, they achieved a 23% increase in ROAS and a 17% reduction in cost per registration.
Increased conversions
A performance marketing agency expanded its mobile in-app reach using LifeStreet’s app-to-web solution, unlocking a 16% drop in eCPR while scaling conversions by 5X.
LifeStreet is the trusted partner for performance marketers looking to scale cost-effectively. Our AI-powered mobile performance marketing solutions unlock better results, higher engagement, and stronger ROI. Let’s talk! Get a demo today and see how LifeStreet can drive success for your clients.
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