When deciding whether to work with a mobile DSP, it’s critical to undertake an in-depth review of its capabilities and unique advantages. While some DSPs take a general approach to in-app advertising, other DSPs — like LifeStreet — are more … Read More
A few weeks ago we released our new programmatic marketing platform, Nero. We’ve completely re-engineered our DSP with a singular focus: to offer true bidding transparency. What is true bidding transparency? At LifeStreet, it means giving complete visibility into the … Read More
2021 was quite the year. Apple’s self-assertiveness was on full display, Meta and the metaverse became household names; and there were an unprecedented number of ad tech M&As. But for LifeStreet, 2021 was still all about you, our customers, who … Read More
Ad tech has a reputation for being a forward-thinking industry, where the future comes at you fast. This image of the industry was put front and center in April of this year when Apple rolled out its new ATT framework, … Read More
In a DSP’s endless quest to make smarter predictions and better bids, campaigns — yes, even programmatic campaigns — still require some amount of manual work from an account manager. Our own advanced machine learning, with multiple neural networks predicting … Read More
Copyright © 2024 All Rights Reserved by LifeStreet Inc.