This past June when Apple announced that it will require apps to ask permission to access a user’s IDFA, it signaled the elimination of user-level tracking as we know it. To be fair, Apple provided the mobile app industry a … Read More
MoPub recently sat down with LifeStreet’s Luke Matkins, VP Technology, to discuss the impacts of iOS 14 on bidding strategies, machine learning’s tie to advertiser performance, how to better track campaign performance, and more. Since 2015, Luke has been responsible for … Read More
Apple’s announcement that it will require explicit user consent for ad targeting on an app by app basis understandably unsettled the entire mobile advertising ecosystem. Amidst the scramble to find alternative solutions in lieu of behavioral targeting, the last couple … Read More
Control of personal data has become inextricably tied to user experience and perhaps nothing proves this more than Apple’s recent announcement that iOS 14 apps will require explicit consent from users to use the IDFA (Identifier for Tracking). At LifeStreet, … Read More
The trend towards increased privacy is nothing new. Regulatory measures such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CPPA), the death of the third party cookie, and Apple’s AppTrackingTransparency (ATT) framework were all signs … Read More
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