Who hasn’t heard the expression, “Hindsight is 20/20,” or proclaimed, “If I knew then what I know now…”? While we can’t go back in time to change the past, we can reevaluate the effectiveness of our past choices, consider the … Read More
So long, device IP. It was nice knowing you. A couple of weeks ago Apple released iOS 14.6 and with it another change geared at protecting user privacy. Apple is no longer sharing with ad networks and DSPs the device … Read More
The release of iOS 14.5 last month signaled a transformative change in how mobile advertising would operate on iOS. Apple’s new App Tracking Transparency (ATT) framework now requires user permission to access their IDFA for advertising purposes, and if a … Read More
The good news is that Apple finally delivered on its promise to enforce its App Tracking Transparency feature and the anticipation of when this day would come is finally over. The bad news is navigating the technical requirements isn’t any … Read More
Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app marketers. And despite the fact that this rivalry has spanned more than a decade, there are so many factors to consider when comparing Android … Read More
In early February Apple delivered the beta version of iOS 14.5 to developers for testing. This version will require apps to receive tracking permission to use a device’s unique ad identifier (IDFA) through Apple’s ATT (App Tracking Transparency) privacy feature. … Read More
Copyright © 2024 All Rights Reserved by LifeStreet Inc.