Today, accurately estimating the value of an ad impression requires acquiring and structuring 100-1,000 times more data compared to a decade ago. That’s because ten years ago the amount of data used to predict an impression value was limited to … Read More
Who advertisers should target–iOS or Android users–has long been the subject of debate among mobile app marketers. And despite the fact that this rivalry has spanned more than a decade, there are so many factors to consider when comparing Android … Read More
We’ve recently completed a series of engineering improvements to the LifeStreet prediction engine, allowing us to more effectively incorporate even more data into our models. This project has led to a 53% decrease in CPIs and a 137% increase in … Read More
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