It’s easy to hit the pause button on a performance marketing campaign. Maybe a little too easy. Everybody wants to see return on …
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As we head into 2025, DSPs are prioritizing flexibility, quality, and transparency in supply from ad exchanges. This includes offering exclusive inventory, seamless integrations, and new, innovative ad formats. By …
The global economic fluctuations we’ve experienced over the past few years have forced many people to make difficult financial decisions. This includes how to meet everyday needs like groceries and …
Be honest: when you’re investing in programmatic advertising, even instant gratification would be too long. Businesses not only want to see results from every dollar spent, they ideally want to …
Moxxi Digital, a performance marketing agency, focuses on leveraging data-driven insights to help advertisers and media partners optimize their campaigns for better ROI. In this Q&A, Kevin Riehl, Chief Product …
At LifeStreet, we’re always refining our platform to make it as effective and performance-driven as possible. As part of that commitment, we’re excited to share the latest improvements to Nero, …
Today, there are more than 6.93 billion smartphone users in the world with the average individual spending more than 4 hours and 48 minutes per day on their mobile device. …
Understanding programmatic advertising basics and the role of machine learning (ML) is crucial when launching your first in-app ad campaign. This baseline knowledge helps identify the differences between programmatic and …
As smartphone usage dominates our daily interactions, in-app advertising (IAA) presents an unmatched opportunity for performance marketers to capture highly engaged audiences, drive substantial ROAS, and scale campaigns outside the …
The average user spends about 4 hours and 48 minutes per day on their smartphones, with 88% of this time within apps. Surprisingly, only 34 minutes (or 7.6% of time) …