Be honest: when you’re investing in programmatic advertising, even instant gratification would be too long. Businesses not only want to see results from …
Blog
Blog
Moxxi Digital, a performance marketing agency, focuses on leveraging data-driven insights to help advertisers and media partners optimize their campaigns for better ROI. In this Q&A, Kevin Riehl, Chief Product …
At LifeStreet, we’re always refining our platform to make it as effective and performance-driven as possible. As part of that commitment, we’re excited to share the latest improvements to Nero, …
Today, there are more than 6.93 billion smartphone users in the world with the average individual spending more than 4 hours and 48 minutes per day on their mobile device. …
Understanding programmatic advertising basics and the role of machine learning (ML) is crucial when launching your first in-app ad campaign. This baseline knowledge helps identify the differences between programmatic and …
As smartphone usage dominates our daily interactions, in-app advertising (IAA) presents an unmatched opportunity for performance marketers to capture highly engaged audiences, drive substantial ROAS, and scale campaigns outside the …
The average user spends about 4 hours and 48 minutes per day on their smartphones, with 88% of this time within apps. Surprisingly, only 34 minutes (or 7.6% of time) …
The reality of advertising is that sustained, accelerated growth is not always possible. Many brands can face challenges when trying to expand their user base after reaching a certain threshold …
We’re thrilled to announce that LifeStreet has been named a top acquisition partner in Singular’s 2024 ROI Index. This recognition highlights our continued commitment to effectively driving return on ad …
In the dynamic and competitive realm of mobile user engagement, Influence Mobile distinguishes itself by specializing in connecting brands with high-value customers through incentivized interactions. Through their flagship app Rewarded …